Sign up to save your podcasts
Or
Share #317 - You Say You Don't Have Enough Time...
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
#317 - You Say You Don't Have Enough Time...
As we head into the final stretch of the year, fundraising is on everyone’s mind. In this week’s episode of Nonprofit Lowdown, I’m breaking down the crucial differences between annual gifts and major gifts – two very different types of donors that require distinct strategies.
🔑 What You'll Learn:
The key mindset and motivation behind annual vs. major donors (Hint: it's not just about money!)
How your tactics need to change depending on the donor segment – from scalable email campaigns to personalized meetings. 📅
Stewardship: Why your approach to thanking and engaging donors should look very different for these two groups. 💌
How to balance both types of giving to create a stable AND transformative fundraising strategy. 🌱
If you’ve ever struggled to tell the difference between an annual donor and a major donor, or wondered how to optimize your fundraising efforts, this episode is for YOU.
Important Links:
My Big Ask Gifts Program: https://go.rheawong.com/big-ask-gifts-program
My Book, Get That Money Honey: https://go.rheawong.com/get-that-money-honey
My Newsletter: https://www.rheawong.com/
View all episodes
By Rhea Wong
4.9
127127 ratings
As we head into the final stretch of the year, fundraising is on everyone’s mind. In this week’s episode of Nonprofit Lowdown, I’m breaking down the crucial differences between annual gifts and major gifts – two very different types of donors that require distinct strategies.
🔑 What You'll Learn:
The key mindset and motivation behind annual vs. major donors (Hint: it's not just about money!)
How your tactics need to change depending on the donor segment – from scalable email campaigns to personalized meetings. 📅
Stewardship: Why your approach to thanking and engaging donors should look very different for these two groups. 💌
How to balance both types of giving to create a stable AND transformative fundraising strategy. 🌱
If you’ve ever struggled to tell the difference between an annual donor and a major donor, or wondered how to optimize your fundraising efforts, this episode is for YOU.
Important Links:
My Big Ask Gifts Program: https://go.rheawong.com/big-ask-gifts-program
My Book, Get That Money Honey: https://go.rheawong.com/get-that-money-honey
My Newsletter: https://www.rheawong.com/
More shows like Nonprofit Lowdown
View all
Pop Culture Happy Hour
11,617 Listeners
NPR News Now
14,682 Listeners
Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications
323 Listeners
The Lazy Genius Podcast
6,708 Listeners
Up First from NPR
56,974 Listeners
Pod Save the People
8,787 Listeners
It's Been a Minute
9,103 Listeners
Worklife with Adam Grant
9,162 Listeners
Consider This from NPR
6,466 Listeners
IMO with Michelle Obama and Craig Robinson
13,088 Listeners
Nonprofit Mastermind Podcast
79 Listeners
Wiser Than Me with Julia Louis-Dreyfus
10,878 Listeners
What Now? with Trevor Noah
4,303 Listeners
Culture Study Podcast
717 Listeners
Letters from an American
6,286 Listeners