Nonprofit Lowdown

#317 - You Say You Don't Have Enough Time...


Listen Later

As we head into the final stretch of the year, fundraising is on everyone’s mind. In this week’s episode of Nonprofit Lowdown, I’m breaking down the crucial differences between annual gifts and major gifts – two very different types of donors that require distinct strategies. 


🔑 What You'll Learn:


  • The key mindset and motivation behind annual vs. major donors (Hint: it's not just about money!)

  • How your tactics need to change depending on the donor segment – from scalable email campaigns to personalized meetings. 📅

  • Stewardship: Why your approach to thanking and engaging donors should look very different for these two groups. 💌

  • How to balance both types of giving to create a stable AND transformative fundraising strategy. 🌱


  • If you’ve ever struggled to tell the difference between an annual donor and a major donor, or wondered how to optimize your fundraising efforts, this episode is for YOU.


    Important Links:

    My Big Ask Gifts Program: https://go.rheawong.com/big-ask-gifts-program 

    My Book, Get That Money Honey: https://go.rheawong.com/get-that-money-honey 

    My Newsletter: https://www.rheawong.com/ 

    ...more
    View all episodesView all episodes
    Download on the App Store

    Nonprofit LowdownBy Rhea Wong

    • 4.9
    • 4.9
    • 4.9
    • 4.9
    • 4.9

    4.9

    124 ratings


    More shows like Nonprofit Lowdown

    View all
    Travel with Rick Steves by Rick Steves

    Travel with Rick Steves

    185 Listeners

    The Amy Porterfield Show by Amy Porterfield

    The Amy Porterfield Show

    4,578 Listeners

    Brown Ambition by iHeartPodcasts

    Brown Ambition

    2,515 Listeners

    Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications by Joan Garry

    Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications

    316 Listeners

    HerMoney with Jean Chatzky by Jean Chatzky Her Money

    HerMoney with Jean Chatzky

    1,426 Listeners

    UnF*ck Your Brain: Feminist Self-Help for Everyone by Kara Loewentheil

    UnF*ck Your Brain: Feminist Self-Help for Everyone

    5,086 Listeners

    NerdWallet's Smart Money Podcast by NerdWallet Personal Finance

    NerdWallet's Smart Money Podcast

    748 Listeners

    Worklife with Adam Grant by TED

    Worklife with Adam Grant

    9,220 Listeners

    Maxwell Leadership Executive Podcast by John Maxwell

    Maxwell Leadership Executive Podcast

    368 Listeners

    Hello Seven Podcast by Rachel Rodgers

    Hello Seven Podcast

    579 Listeners

    A Bit of Optimism by Simon Sinek

    A Bit of Optimism

    2,171 Listeners

    Nonprofit Mastermind Podcast by Brooke Richie-Babbage

    Nonprofit Mastermind Podcast

    76 Listeners

    Letters from an American by Heather Cox Richardson

    Letters from an American

    5,070 Listeners

    My So-Called Midlife with Reshma Saujani by Lemonada Media

    My So-Called Midlife with Reshma Saujani

    128 Listeners

    The Oprah Podcast by Harpo

    The Oprah Podcast

    1,415 Listeners