In this exciting new episode of Bourbon Lens, hosts Jake and Scott sit down with Greg Keeley, the co-founder of Larrikin Bourbon Co., to dive deep into the building (and rebranding) of a bourbon company. Together, they discuss the origins of Larrikin Bourbon Co., the brand’s ethos, and what makes their whiskey stand out in a crowded market.

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About Larrikin Bourbon Co.:

Larrikin Bourbon Co. is the true-blue embodiment of the American Dream: a craft distillery built from scratch with a fair dinkum, no-nonsense approach to making bloody good bourbon.

Our founder, LCDR Greg Keeley, USN (ret), has had a wild ride. Greg’s journey kicked off in a vineyard Down Under, to national security professional, and eventually landed in the extraordinary world of distilling. As a Service-Disabled Navy Combat Veteran, Greg has the unique honor of commissioned service in both the United States Navy and the Royal Australian Navy, with combat roles in Iraq, Afghanistan, and the Pacific. Raised in Oz, he also served with the Australian Federal Police.

At Larrikin, we’re not here to spin yarns about bourbon dating back to the Pilgrims. Our focus is dead simple: what kind of Kentucky whiskey do we want in our glass?

Our goal? To craft extraordinary, novel Kentucky whiskies that we’re stoked to pour. We figured, why not bring a bit of Aussie cheek to America’s native spirit, blending tradition with a pluck and irreverence.

So here’s to great bourbon, good mates, and creating something truly special. Cheers, cobber!