Jere Metcalf Podcast – Episode 319 

Steven Shane | How to Become and Remain a Top Luxury Broker (Round 3)
Back for Round 3, Steven Shane is one of the most accomplished and respected names in luxury real estate.

Consistently in the Top 3 brokers in Aspen, Colorado
The #1 Compass broker in Aspen
The #4 Compass broker nationwide

Named year after year among the Top 100 agents in the country by The Wall Street Journal

Steven first joined us in Episode 152: How to Become and Be the Top Real Estate Agent for the High-Net-Worth Client.  In Round 2, Episode 306, we explored How to Be the Top Agent in the Highest Price Points in Luxury.  And now in Episode 319, we take it a step further:  How to Stay the Top Real Estate Agent in Luxury.

🎧 Listen in for insights on:
• Staying at the top in the most competitive markets
• Building authentic client relationships
• Marketing and messaging that converts
• Leveraging empathy as a business advantage
• Reinvesting in your brand for sustained success

🔑 Top Takeaways
• Success is relative—and earned
• Reinvesting in your business pays off
• Creativity and hustle win
• Messaging + reach = marketing impact
• Listening is your best negotiation tool
• The Aspen market is unlike any other
• Empathy isn’t just personal—it’s professional
• Long-term vision matters more than ever
• Comparison is the thief of joy

🎙️ Sound Bites
"Success is relative."
"Outwork your competitors and be more creative."
"Be yourself. Be a good person."
"Our business success is based on empathy."
"You have to love what you do."
"You need long-term vision in real estate."
"The way you know how to speak to someone is to listen."
"The single greatest thing you can do with a client is to have them understand that we are in it together."

📖 Books and authors mentioned

• The Nightingale – Kristin Hannah   https://amzn.to/3E4bEHr
Historical fiction set in WWII France, featuring strong female protagonists and themes of resilience.

• The Women – Kristin Hannah   https://amzn.to/4lFKY0y
A recent release about American women serving as nurses during the Vietnam War. Also centers around powerful, layered female characters.

• The Fountainhead – Ayn Rand   https://amzn.to/3XTzeNJA
A classic novel about architec

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