Whether you want to grow and scale a successful organization, or you want to empower your kids with money, I know you’re going to get a ton of value from learning from today’s guest, Lee Benson. Lee started his first business when he was $600k in debt, and scaled it to a 9 figure exit. He is now passionate about teaching entrepreneurs and kids about financial literacy as well as scaling and growing successful businesses. Lee is also a bestselling author and business scaling master who has founded and sold 7 successful businesses. Today, we’re diving in. How did he start when he was so deep in debt and wind up with the wealth and success he has now?   Show Notes: [3:04] - Lee describes the experience of starting his business and how he wound up so deep in debt. [4:51] - How were they able to achieve a 9 figure exit? Through creating real value. [6:19] - The three areas that transformed Elyse’s life are shifting her relationship with money, learning how to sell that is in alignment, and her belief systems. [7:51] - Lee explains the Value Creation Cycle.  [8:54] - Learn to trust the struggle. No matter how hard it gets, there’s a way out the other side. [9:51] - Positive emotional energy is the scarcest commodity. [12:24] - Foundationally, struggle does not automatically equal trauma. [14:39] - Where do you need to be at every point in your business? [17:19] - You can eat and dream at the same time. [20:18] - The goal is to accelerate at the same rate that you create value. [22:11] - Be passionate about the ways to get there. [24:33] - Kids discover over time how to create value. Our job as parents is to create an environment where kids will be allowed to discover this. [26:50] - We need to teach kids the concept of healthy struggles. [29:05] - There are problems with the way kids come out of high school and college that are not at all prepared for adulthood and thinking critically. [31:08] - In his book, Value Creation Kid, Lee provides activities and practices for kids to learn this concept.   Connect with Lee Benson: Execute to Win (ETW) Website   Links and Resources: Instagram  |  LinkedIn  |  YouTube She Sells with Elyse Archer Home Page Abundance Mini Course Join the $10K Club Apply for the $50K Club Mastermind