Find the full transcript for this episode at ProsperousCoach.com/321.

Other episodes and resources mentioned:

Episode #17 - Ten Years Into Coaching and Going Strong - interview with Tami Stacklehouse

The Fibromyalgia Coaching Institute

Coach Training Alliance (where I created the certification program)

This Listener’s Choice episode has meant so much to hundreds of coaches and if you’ve heard it before, it’s worth another listen. I’ve given it an update.

When I work with coaches to help them nail their niche, I ask lots of powerful questions, which uncover clues to a natural audience and niche for them.

Over time I’ve witnessed 4 major patterns with coaches — what I call ARCHETYPES — that influence how a coach could become successful in their niche.

These archetypes are a subconscious leaning and not necessarily a conscious choice. Two caveats ... 

·      You might not relate to any of these archetypes. After all, these 5 come out of my experience.

·      One clear archetype might not yet be awakened until you launch your business and something blooms within you.

I’ll explain each. If you relate to this concept, allow just ONE ARCHETYPE to rise to the surface like cream so it can guide your coaching business rather than diluting it with 2 or more.