Bourbon Pursuit

327 - Is Bourbon Broken? Part 4: Consumer Trends based off Bourbon & Banter

Listen Later

It's the final episode in our 4 part series of "Is Bourbon Broken?" based on the Bourbon and Banter blog series. We've looked at the consumer, secondary market, distribution and retail, but this time we are looking back at the consumer from a different angle by evaluating purchasing trends. The market is changing and now there are craft distillers, younger age statements, and NDPs with price tags 10x the cost of what the original producer charges. So what continues to drive this behavior?

Show Partners:

  • Catoctin Creek has been honoring that tradition of small craft rye whisky since 2009. Learn more at CatoctinCreekDistilling.com.
  • Smooth Ambler builds on the traditional roots of American whiskey in West Virginia. Visit SmoothAmbler.com to learn more.
  • Wilderness Trail is Sweet Mash Kentucky Straight Bourbon and Rye Whiskey distilled, aged, and bottled in Danville, Kentucky. Learn more at WildernessTrailDistillery.com.
  • You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now.
  • Spirits of French Lick is delivering the finest hand crafted Bottled in Bond bourbons. Check out SpiritsofFrenchLick.com.
  • Savor every drop of summer at Total Wine & More! You’re sure to find cool prices in-store or online at TotalWine.com.
  • Heaven Hill Distillery has been lifting America’s spirit since 1935. Check out educational resources and sign up for their newsletter at HeavenHillDistillery.com.


    • Show Notes:

    • This week’s Above the Char with Fred Minnick (@fredminnick) talks about pour spouts.
    • Are we seeing an overabundance of options on the market?
    • Why are consumers drawn towards brands that are selling younger MGP?
    • Are consumers being manipulated?
    • As bourbon enthusiasts, why are we compelled to try new products even though they might not actually be new?
    • Why is bourbon so polarizing?
    • Is there a reason that more distilleries or NDPs shouldn't be putting out new products at a higher price point?
    • As the bourbon pie grows larger, will there be more room for super premium bourbons that hit that $300+ price point?

      • Learn more about your ad choices. Visit megaphone.fm/adchoices

      ...more
      View all episodesView all episodes
      Download on the App Store
      Bourbon PursuitBy Bourbon Pursuit
      • 4.8
      • 4.8
      • 4.8
      • 4.8
      • 4.8

      4.8

      887 ratings

      More shows like Bourbon Pursuit

      View all
      MPW Digital by Blue Wire

      MPW Digital

      1,102 Listeners

      The MeatEater Podcast by MeatEater

      The MeatEater Podcast

      38,062 Listeners

      This is My Bourbon Podcast by Perry Ritter | This is my Bourbon Podcast

      This is My Bourbon Podcast

      200 Listeners

      The Bourbon Show by ABV Network

      The Bourbon Show

      208 Listeners

      The Bourbon Daily by ABV Network

      The Bourbon Daily

      201 Listeners

      Bourbon Lens by Bourbon Lens

      Bourbon Lens

      109 Listeners

      The Bourbon Road by The Bourbon Road

      The Bourbon Road

      211 Listeners

      The Fred Minnick Show by Minnick Media Inc.

      The Fred Minnick Show

      154 Listeners

      The Bourbon Life by The Bourbon Life

      The Bourbon Life

      185 Listeners

      Bourbon Real Talk by Randall Sullivan

      Bourbon Real Talk

      88 Listeners

      The Bourbon Hunters Podcast by The Bourbon Hunters

      The Bourbon Hunters Podcast

      71 Listeners

      Behind the Pursuit: From Bourbon to Brand by C+C Pursuit Spirits

      Behind the Pursuit: From Bourbon to Brand

      67 Listeners

      Bourbon Podcast by Bourbon Podcast

      Bourbon Podcast

      165 Listeners

      The Mash Up by Bourbon Whiskey Talk

      The Mash Up

      154 Listeners

      Bourbon Beginners by Bourbon Beginners

      Bourbon Beginners

      9 Listeners