The transition from a children's store to women's clothing in the case of Clover + Bee showcases the entrepreneurial spirit, adaptability, and customer-centric approach of our guest.

In this episode of the Retail Initiative Podcast, host Josh Orr interviews Bryson Kessler from Clover + Bee, a retail store in Birmingham, Alabama. They discuss the importance of shifting from seeing a store as just a physical space to viewing it as a brand that is obsessed with its perfect customer. They delve into the concept of brand experience and how it can be manifested through various channels such as in-store and on social media. This episode offers valuable insights and inspiration for independent retailers on how to grow their business, stay competitive, and still maintain a fulfilling personal life.

Learn more about Josh's company and how he helps brick and mortar retailers grow online at madebycapital.com

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