Find the full transcript for this episode plus more resources for coaches at ProsperousCoach.com/330.

How do people make buying decisions? Is it always about price?

If you’re in the grocery store and your primary goal is to save on groceries then you will look at the price of each similar product and choose the least expensive.

Someone else with different priorities will read the label to see what is in the product and choose that way. Still, others will be attracted by packaging or brand.

The same will be true of your coaching prospects:

·      Some are price conscious.

·      Some take cues from how you show up in the world and make decisions based on their intuition or gut.

·      Some will compare all possible service providers and make their decision analytically.

The question becomes — WHO do you want to attract? The person who decides everything by price or the person who is guided by a more holistic decision?

I want to work with people who fit me and who feel I and my program are a good fit for them. My goal is to attract my ideal clients. 

What about you?