Find the full transcript of this episode and all 22 powerful questions to create your Avatar here.

Two of my VIP clients were having trouble with their messaging.

One was not getting engagements from her posts or enough downloads of her podcast. Not enough people in her audience were: 

·      going to her website

·      taking actions to get on her list

·      filling out her application, and

·      grabbing a Discovery Call with her, so she could enroll them.

The other coach was struggling to write blog articles. His blogs were coming off stiff. They were full of cliché topics and thoughts. He was writing to a generic audience even though he had targeted a narrow group.

Neither of these coaches were relating enough to their audience.

Both of these coaches were not enough in touch with their specific target audience. 

They were talking like a coach, which was coming off bland. 

So, I showed them how to create an Avatar …