The Seasonal Structure Theory is the ultimate roadmap to spot where the tension lies. It's not just about checking the boxes but understanding the interplay between different facets of your business.

In this episode of Retail Initiative, join the insightful conversation between Josh and Tara Austin, the visionary force behind Ruthie Grace, a thriving brick-and-mortar boutique. Diving into the intricacies of the 2023 retail landscape, Tara sheds light on the challenges post-Instagram boom and post-COVID. With an eye on 2024, Tara unveils the Seasonal Structure Theory—a groundbreaking strategy tailored for brick-and-mortar businesses. This theory intricately weaves together the elements of operations, marketing, and finances, centering around the ebb and flow of the customer's journey. Buckle up for an exploration of this transformative theory, promising a strategic roadmap to elevate your brick-and-mortar retail experience.

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Learn more about Josh's company and how they help brick-and-mortar retailers grow online at madebycapital.com

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