Most of us try to sell to people in a way that would appeal to us. But the truth is, there are 4 different buyer types and you need to know what they are if you want to maximize your chances at selling them your services.

Grab a notepad because if you take the info from this week's episode with Sam Jacobson and apply it, it will change your business. John sat down with Business Expert Sam Jacobson of Ideaction Consulting to talk about the 4 different buyer types, and how we need to approach them in our sales calls.

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