By 2023, 65% of the world’s population will have its data covered under modern privacy regulations according to Gartner. With this, marketers and advertisers are under increasing pressure to both adhere to data privacy regulations while maintaining and increasing the effectiveness of their efforts.

Today we’re going to talk about first party data approaches, “Madtech”, and how marketers and advertisers can be more successful in a world that is increasingly focused on consumer data privacy.

To help me discuss this topic, I’d like to welcome Jonathan Moran, Head of MarTech Solutions Marketing, SAS.

RESOURCES

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Learn more about your ad choices. Visit megaphone.fm/adchoices