It’s time B2B organizations get our full attention! VP, Research Director Dave Frankland gives a survey of the research that will be showcased at Forrester’s B2B Summit, diving into insights shared on orchestrating comprehensive buyer and customer experiences.

350: CX, Customer Success, And Marketing Together At B2B Summit

Research-based guidance on how to manage customer experience (CX) at any organization — an imperative that Forrester has been researching for over 20 years. Each week, Forrester analysts discuss key findings from their latest research on CX; analyze relevant topics in the news; or chat with CX professionals about how they’ve overcome prevalent challenges managing CX in their organizations.

Share 350: CX, Customer Success, And Marketing Together At B2B Summit

Sign up to save your podcasts

350: CX, Customer Success, And Marketing Together At B2B Summit

350: CX, Customer Success, And Marketing Together At B2B Summit

More shows like The CX Cast

HBR IdeaCast

The McKinsey Podcast

Fareed Zakaria GPS

How I Built This with Guy Raz

What It Means: A Forrester Podcast

Masters of Scale

Inside the Strategy Room

Interesting Times with Ross Douthat

The Prof G Pod with Scott Galloway

The Ezra Klein Show

Doing Customer Experience Right‬ with Stacy Sherman

The Rest Is Politics: Leading

The AI Daily Brief (Formerly The AI Breakdown): Artificial Intelligence News and Analysis

HBR On Leadership

Prof G Markets