Charles Duhigg. The man. The myth. The big idea guy. The dude writes books, maybe you’ve read them. The Power of Habit spent over three years on New York Times bestseller lists. His second book, Smarter Faster Better, was also a New York Times bestseller. And his latest, which just hit the shelves, is titled Supercommunicators. Turns out ol’ Charles also lives in my hometown of Santa Cruz, California, and the dude surfs! Who would’ve thunk? This pod was under an hour, and we covered a lot: the writing process, breakthrough communication skills, and, of course, surfing.

If you dig this podcast, will you please leave a short review on Apple Podcasts? It takes less than 60 seconds and makes a difference when I drop to my knees and beg hard-to-get guests on the show. You can join my newsletter on Substack. It’s glorious. This episode is brought to you by Claude Copywriting Agency---An out of the box way to inbox.

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