Spencer breaks down one of the most common frustrations remodelers and builders face: attracting the wrong types of projects. He walks through a step-by-step way to diagnose where the breakdown is happening, whether it’s marketing, your website, or your sales process, and how to adjust so you consistently land the higher-value projects you’re aiming for. If you’ve ever felt stuck taking work below your sweet spot, this conversation will show you how to change that.