This week's guest is Dr. Matteo Vigo, a leading plastic surgeon based in the UAE. With a wealth of experience, Dr. Vigo has performed over 1,500 procedures, including more than 1,000 breast augmentations making him a true expert in the field of cosmetic surgery.

In this episode, we explore the history and evolution of cosmetic surgery, from its early beginnings to its rise in popularity. We unpack the key drivers behind this growth, including cultural influences and psychological factors. Dr. Vigo also shares insights into the male perspective; why more men are opting for surgery and the unique concerns they face. We discuss the path to becoming a plastic surgeon, the impact of beauty standards, and the role of technology and innovation in shaping the future of the industry.

3:40 - The Origins of Plastic Surgery: When and How Did It Start

6:45 - When did cosmetic surgery become popular?

8:04 - Drivers for rise in plastic surgery

11:30 - Case Study: Body Dysmorphia

16:45 - The male perspective

20:50 - Men's drivers for plastic surgery

28:15 - How to become a plastic surgeon

31:46 - Understanding Men's Anxieties Around Plastic Surgery

35:00- The golden ratio

39:30 –Talking business - making money

51:00 - Innovations in Technology

Show Sponsors:

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