A growing number of writers are incorporating AI tools into their workflow. Those who've kept an open mind and experimented with different approaches and ways to increase their productivity and scale their creativity have seen remarkable improvements in both the quality and quantity of their work, allowing them to stay ahead in an ever-evolving industry. The current models are powerful out of the box. But what if there was a way to take things a step further and create personalized AI tools tailored to your unique needs? In this episode, I sit down with Erynn LaFlamme, founder and CEO of Ethic Agency, a marketing agency based in Metro Atlanta. Erynn and I discuss how writers can harness the power of custom GPTs to handle nuanced parts of their client workflow. Erynn has become an expert in using AI for content creation, and she walks us through the process of building Custom GPTs and shares real-world examples of how her team is leveraging this technology to produce better work. We dive deep into: The difference between Custom GPTs and using standard ChatGPT Key steps involved in creating GPTs for specific clients Challenges and ethical considerations in AI-powered workflows How to refine and improve Custom GPTs over time Deciding when to use a Custom GPT versus a general AI tool We also explore what this means for the future of freelance writers and content professionals—will AI replace us, or will it become an essential tool in our toolkit? Whether you're curious about integrating AI into your business or looking for ways to refine your processes, this episode offers some very practical ideas, insights and tips.