This week, Rachel and Lynne chat with Evelina Kaganovitch, a high-conversion fashion copywriter, about the intricacies and strategies of freelance copywriting. Evelina shares her journey from sustainable fashion to copywriting and discusses the importance of clear messaging over using too much jargon. 

The conversation covers:

• Niching down in the freelance world
• Using social listening tools and AI to improve copy quality
• Finding the balance between the personal touch and technological help
• How to create effective email marketing strategies
• Maintaining trust and community in your audience
• ... and practical tips for freelancers who are navigating the evolving creator economy

Connect with Evelina Kaganovitch (and find her downloads) on her website: https://www.evelinakreative.com/ 

or on LinkedIn: https://www.linkedin.com/in/evelinakreative/ 

Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/  Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details. Episode edited by Marker Creative Co www.markercreative.co

In this episode, Rachel and Lynne delve back into the topic of niching down as a freelancer with Sabrina Rogers-Anderson, a health and fitness writer.

The discussion covers the challenges and benefits of finding and committing to a specific niche, how to charge what you're worth, and managing finances.

Sabrina shares her journey from generalist to specialist, overcoming personal adversities, and the pivotal role a business coach played in her transformation. The episode also touches upon the impact of AI on health writing, the importance of credible, evidence-based content, and she shares practical tips for maintaining a steady cash flow as a freelancer.

Connect with Sabrina through her website: https://sabrinarogersanderson.com/ or via LinkedIn https://www.linkedin.com/in/sabrinarogersanderson/  

Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected]  for the details.

Episode edited by Marker Creative Co www.markercreative.co 

We all know that it’s so much easier to keep your existing clients rather than constantly hustle for new ones, so this week Rachel & Lynne are chatting with customer retention expert Nadine Nethery. Nadine, an audience-driven copywriter and retention strategist, discusses the importance of retaining clients over constantly hustling for new ones.

It's a great episode, as Nadine shares insights on:

• How to create personalised customer experiences
• Using tools for personal video messages
• Automating customer touchpoints with email marketing platforms.
• The value of referral partner programs 
• How AI is impacting freelance copywriters
• How freelancers can position themselves as strategic partners rather than transactional vendors

Listen to Nadine's podcast, What Would They Do here: https://podcasts.apple.com/au/podcast/what-would-they-do-the-customer-experience-podcast/id1796323283

Connect with Nadine at www.candocontent.com

And find her Virtual Scratchie Card: https://link.candocontent.com/content-byte-scratchie   Visit The Content Byte website for a transcription of this episode:  https://thecontentbyte.com/episodes/    Find Lynne www.lynnetestoni.com   Find Rachel www.rachelsmith.com.au      Rachel's List www.rachelslist.com.au      Thanks (as always) to our sponsors Rounded (www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details. Episode edited by Marker Creative Co www.markercreative.co

In this episode of The Content Byte podcast, hosts Rachel Smith and Lynne Testoni discuss the impact of AI on freelance writing and marketing with guest Steven Lewis.

Steven, a seasoned journalist and copywriter, offers a deep dive into using AI, specifically custom GPT, to streamline marketing tasks for freelancers.

He explains:

• the practical steps to creating a custom GPT
• how it can maintain consistent client communication
• how it can give feedback on your copy to ensure it is on-brand
• how it can help freelancers focus on high-value creative tasks
• the ethical considerations of AI use and the importance of human connection in an increasingly automated world

Connect with Steven on LinkedIn at https://www.linkedin.com/in/stevenlewissydney/ 

The link to the course he talks about is:   https://aicmocourse.com   And listeners can get a 10% discount using the coupon code CONTENTBYTE25

Find Lynne www.lynnetestoni.com  Find Rachel www.rachelsmith.com.au  Rachel's List www.rachelslist.com.au  

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details.

Episode edited by Marker Creative Co www.markercreative.co 

This week on the podcast, Rachel and Lynne are chatting with book publisher and author's advocate, Juliet Rogers. Juliet talks about the publishing industry, what has changed over the years and how you can push through all the noise if you want to secure a book deal.

She also shares:

• Stories of some of her biggest publishing successes, including touring with Salman Rushdie, working with John Grisham and seeing Heather Morris find international publishing success at the age of 63
• When and why you should use an agent
• How to have your manuscript discovered within the slush pile
• Why you need to read widely in order to write well
• Whether you need a public profile to secure a book deal
• If you can make a good living as a novelist
• When and if self-publishing is worth it

 

Connect with Juliet via LinkedIn: https://www.linkedin.com/in/juliet-rogers-84598328/ 

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au 

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected]  for the details.

Episode edited by Marker Creative Co www.markercreative.co 

In this episode of The Content Byte podcast, Rachel and Lynne explore the unique challenges of copywriting in the beauty industry with guest Amy Hadley, a beauty copywriter and journalist.   Amy discusses balancing creativity with stringent industry regulations, provides insights into the importance of visibility in finances for freelancers, and highlights how her qualifications and self-taught knowledge have set her apart in her field.   There's so much to learn about the nuances of compliant beauty copywriting, maintaining client relationships, and the benefits of niching down in your freelance business.   Connect with Amy via her website: https://hadleyco.com.au/    or on LinkedIn: https://www.linkedin.com/in/amy-hadley-646762b4/    Find Lynne www.lynnetestoni.com  Find Rachel www.rachelsmith.com.au  Rachel's List www.rachelslist.com.au  Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details. Episode edited by Marker Creative Co www.markercreative.co

In this episode of The Content Byte podcast, Rachel and Lynne dive into the art of niching down in freelance copywriting with guest Nikita Morell.

Nikita, a copywriting and messaging strategist specialising in architecture, discusses the value of finding a niche, the benefits of having a focused clientele, and her journey from big brand marketing to freelancing for architects.

She shares insights on:

• managing projects
• using AI tools for copywriting,
• strategies for building and maintaining a strong client pipeline. 
• the importance of storytelling in newsletters
• and leveraging technology such as Clickup and ActiveCampaign to streamline workflow

Connect with Nikita via LinkedIn, or through her website at https://nikitamorell.com/ 

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

 If you have questions you'd like us to answer in our next Q&A episode, just send them here.

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details.

Episode edited by Marker Creative Co www.markercreative.co 

 

In this episode, we explore the world of freelancing with successful journalist and media commentator Melissa Hoyer. Melissa shares her career journey, from her early days in newsrooms to her success as a freelance professional. It's a great chat, covering the impact of social media on celebrity culture, and the challenges of maintaining multiple income streams.   Melissa also chats about:

• How she grew her Instagram following to 80k
• Why she feels it's important to be authentic on social media
• Staying visible in the industry
• Her experiences with TV commentary and event hosting
• The evolution of celebrity culture
• The reality behind the glamour
• Navigating multiple income streams
• Competing with free labour
• The hustle of freelance writing

Connect with Melissa on Instagram at: https://www.instagram.com/melissahoyer/

or via her website: https://melissahoyer.com/ 

Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au   If you have questions you'd like us to answer in our next Q&A episode, just send them here. Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details.   Episode edited by Marker Creative Co www.markercreative.co

 This week on The Content Byte, we have something a little different, but hopefully still useful. This episode was originally recorded as part of Austin Church's Growth Without Burnout Summit held recently. This virtual event was inspiring and useful and featured speakers from all across the world talking about how to grow a thriving freelance business without burning out.

As part of his amazing summit, Austin asked Rachel and I about our friendship and how and why we started this podcast. We first met Austin when he was the keynote speaker at the Content by Summit in 2024. We felt honoured and flattered that he asked us to be involved with his summit.

It was a great chat so we thought we would share it with our listeners. It’s almost our origin story. We talk about how a friendship-turned partnership evolved into a thriving podcast, the summit, and an unexpected SEO goldmine. From dividing tasks based on complementary strengths to navigating conflict without contracts, we share how we found success - and still remained friends.

Connect with Austin L. Church through his Freelance Cake website: https://www.freelancecake.com/

And his community at: https://www.freelancecake.com/community

Find Lynne www.lynnetestoni.com 

Find Rachel www.rachelsmith.com.au 

Rachel's List www.rachelslist.com.au 

If you have questions you'd like us to answer in our next Q&A episode, just send them here.

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details.

Episode edited by Marker Creative Co www.markercreative.co 

 

 

In this episode Rachel and Lynne discuss the intricacies of freelance finances with Julia Newbould, an editor, journalist, and author with extensive experience in financial reporting. Julia shares insights on transitioning from spreadsheets to accounting software, the importance of financial literacy, and strategies for effective money management for freelancers.   She also talks about:

• Her journey in journalism
• Her efforts to increase female representation in financial advising 
• Setting up multiple bank accounts for effective cash flow management
• The significance of emergency funds
• Superannuation for freelancers
• Plus tips on raising prices and handling financial anxiety

Connect with Julia via LinkedIn https://www.linkedin.com/in/julia-newbould-44454712/ 

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au 

Rachel's List www.rachelslist.com.au

If you have questions you'd like us to answer in our next Q&A episode, just send them here. Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details.

Episode edited by Marker Creative Co www.markercreative.co