This week, Rachel and Lynne discuss podcasting as part of a freelance content strategy with guest Caroline Winter, a former radio journalist and co-founder of POD Talk.

Caroline shares lessons from creating her eight-part narrative series Sick as a Dog about the veterinary industry's mental health crisis and explains how her agency finds clients and produces podcasts for organisations.

She outlines what new podcasters need, including clarity of focus, defined audience, strong preparation, hosting skills, consistency, and good audio quality — plus practical ways to test an idea's longevity. Caroline also covers agency realities such as pricing, client psychology, measures of success beyond monetisation, emerging podcast trends, and tools and habits that help her work efficiently.

Connect with Caroline here: https://www.podtalk.com.au/

Listen to her work here:

Sick As A Dog https://podcasts.apple.com/au/podcast/sick-as-a-dog/id1675843578

The Widow Diaries https://podcasts.apple.com/au/podcast/the-widow-diaries/id1820862923 Our People (CALHN) https://podcasts.apple.com/au/podcast/our-people-central-to-healthcare/id1686295859 AgVic Talk https://podcasts.apple.com/au/podcast/agvic-talk/id1528428798 Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details. Episode edited by Marker Creative Co www.markercreative.co