
Sign up to save your podcasts
Or


It’s year-end giving season — and if your strategy still relies on wealth screens and spray-and-pray asks, it’s time for a reset.
On this week’s Nonprofit Lowdown, I’m joined by my friend (and fan favorite) Greg Warner, CEO of MarketSmart, to talk about why trust is your only currency — and how we’re getting it so, so wrong.
💥 Why wealth screens can backfire
💥 How trust has eroded across generations
💥 The myths of donor pyramids and "burn and churn" fundraising
💥 The real role of tech and transparency in major giving
💥 And the one mindset shift that will transform your entire fundraising approach
If you’re ready to stop extracting and start building partnerships with your donors, this episode is for you.
Important Links:
Zeffy: https://www.zeffy.com/?ref=Rhea
Connect with Greg: https://www.linkedin.com/in/gregmarketsmart/
Fundraising Report Card: https://fundraisingreportcard.com/
How to Train ChatGPT: https://go.rheawong.com/annual-fundraising-plan-tracker1-3127-4300
Upcoming Events: https://www.rheawong.com/events/
My Big Ask Gifts Program: https://go.rheawong.com/big-ask-gifts-program
My Book, Get That Money Honey: https://go.rheawong.com/get-that-money-honey
My Newsletter: https://www.rheawong.com/
By Rhea Wong4.9
127127 ratings
It’s year-end giving season — and if your strategy still relies on wealth screens and spray-and-pray asks, it’s time for a reset.
On this week’s Nonprofit Lowdown, I’m joined by my friend (and fan favorite) Greg Warner, CEO of MarketSmart, to talk about why trust is your only currency — and how we’re getting it so, so wrong.
💥 Why wealth screens can backfire
💥 How trust has eroded across generations
💥 The myths of donor pyramids and "burn and churn" fundraising
💥 The real role of tech and transparency in major giving
💥 And the one mindset shift that will transform your entire fundraising approach
If you’re ready to stop extracting and start building partnerships with your donors, this episode is for you.
Important Links:
Zeffy: https://www.zeffy.com/?ref=Rhea
Connect with Greg: https://www.linkedin.com/in/gregmarketsmart/
Fundraising Report Card: https://fundraisingreportcard.com/
How to Train ChatGPT: https://go.rheawong.com/annual-fundraising-plan-tracker1-3127-4300
Upcoming Events: https://www.rheawong.com/events/
My Big Ask Gifts Program: https://go.rheawong.com/big-ask-gifts-program
My Book, Get That Money Honey: https://go.rheawong.com/get-that-money-honey
My Newsletter: https://www.rheawong.com/

11,617 Listeners

14,681 Listeners

322 Listeners

6,713 Listeners

56,944 Listeners

8,786 Listeners

9,100 Listeners

9,167 Listeners

6,462 Listeners

13,093 Listeners

79 Listeners

10,883 Listeners

4,294 Listeners

714 Listeners

6,281 Listeners