Radical Disruption

36. Breakdown of my $100k 2022 black Friday


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Today’s episode is all about breaking down my 2022 Black Friday sale that brought in over $100k in revenue. I wish I had my podcast back in 2022 so I could have done a breakdown sooner. But I figured with Black Friday coming up, it’s a perfect time to share a little bit more about the behind-the-scenes of what actually took place to bring in that volume of revenue in such a short amount of time in my business.

In this episode, I’ll cover: 

  • How I only run one sale a year, so I go all out! 
  • November is a fun time to create sales and add creativity to discounts and bonuses I offer
  • A breakdown of revenue vs. cash vs. expenses
  • A breakdown of the four main sales that I ran; the price points, how much money each brought in, and how long I ran these sales

Resources & Links:

  • IG University
  • Kajabi 30 day free trial + 20 free story templates
  • Around the Clock Masterclass
  • List Building 101
  • 100 Hook Ideas - FREE GUIDE

Connect with Mya:

  • Follow on Instagram @myanichol

  • Join my email list

  • Check out my website
  • Now on YouTube

Make sure to hit subscribe so you never miss an episode!

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Radical DisruptionBy Mya Nichol

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