Nonprofit Lowdown

#360- What K-Pop Demon Hunters Taught me About Fundraising


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As we sprint toward the Super Bowl of fundraising — year-end giving — let’s talk about something that too many of us overlook: stewardship.


Recently, I joined a K-Pop Demon Hunters singalong with 250 strangers in a rainy Brooklyn room. Did I hit the right notes? Nope. Did it matter? Also nope.


Because we created something beautiful together. And that’s what fundraising should feel like.


It’s not about getting money. It’s about creating moments — real, human, magical moments of connection.


When we shift from being resource extractors to facilitators of meaning, something incredible happens:

💡 Donors stop ghosting.
💡 Conversations get deeper.
💡 Giving becomes joyful — for everyone.


If fundraising feels like a grind, remember:
"Pressure is a privilege." You get to connect people to purpose. You get to lead with values. You get to create magic.


Want to create better donor experiences? Apply for a donor growth evaluation call .

https://go.rheawong.com/application


Important Links:

My Big Ask Gifts Program: ⁠https://go.rheawong.com/big-ask-gifts-program⁠ 

My Book, Get That Money Honey: ⁠https://go.rheawong.com/get-that-money-honey⁠ 

My Newsletter: ⁠https://www.rheawong.com/⁠ 


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Nonprofit LowdownBy Rhea Wong

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