Navigating the Modern College Admissions Landscape with Rick Clark

In this episode of The College Admissions Process Podcast, I welcome back Rick Clark, Vice Provost for Enrollment Management at Georgia Institute of Technology and co-author of The Truth About College Admissions. With decades of experience leading enrollment at one of the nation’s premier STEM institutions, Rick offers thoughtful insight into the seismic shifts reshaping college admissions — and what families must understand to navigate this process wisely.

We begin with the evolution of STEM and the changing landscape of Computer Science. Rick explains how artificial intelligence and prompting fluency are influencing disciplines far beyond a single major. Computing is no longer confined to one department; it is becoming embedded across the curriculum. For students, the message is clear: depth matters, but adaptability matters just as much.

One of the most powerful moments in our conversation is Rick’s “soup” analogy for admissions. Shaping a class is not about evaluating students in isolation. Institutions must balance residency goals, academic program needs, institutional priorities, and long-term enrollment strategy. Sometimes an admissions decision reflects the composition of the class more than the qualifications of the individual applicant. Understanding this distinction can bring clarity — and perspective — to families navigating outcomes.

We also discuss the importance of storytelling within the application. The Common Application is not simply a form; it is a narrative. Letters of recommendation should function as a meaningful “forward,” adding new insight rather than repeating what is already visible. The Additional Information section should be used with intention, reserved for context that genuinely matters.

Rick also addresses the ethical use of AI tools, including ChatGPT and Microsoft Copilot, as strategic resources for clarity and precision — particularly when refining activity descriptions within tight character limits. Used wisely, these tools can support organization and concision while preserving authenticity.

We also highlight practical tools such as the Common Data Set and Net Price Calculators — resources every family should use early to ensure both academic and financial fit.

This conversation is grounded, transparent, and empowering. If you are looking for clarity in a complex admissions landscape — and a way to move through it as a unified family — this episode delivers exactly that.

Georgia Tech - Undergraduate Admission

Georgia Tech - Enrollment Management News

Link to Rick's Book

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