Nonprofit Lowdown

#364- Giving Tuesday But Make It Major Gifts


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In this week’s episode of Nonprofit Lowdown, I’m sharing a juicy slice of one of my free live webinars—and trust me, this isn’t your typical “Giving Tuesday tips” vibe.


Instead of talking about social posts, I break down how to turn Giving Tuesday into a major donor discovery day. Yep. One day. Major donor pipeline. Let’s go.


  • Why Giving Tuesday is secretly one of the BEST moments to surface major donor prospects.

  • The wild fact that 3% of your Giving Tuesday audience could literally fund your next program—and how to spot them.

  • The real difference between annual donors and major donors (and why treating everyone the same is costing you).

  • How to use simple “signals” to catch the folks who are quietly watching your work and ready to step up.

  • Why in-person meetings boost your major gift success by 70%—and how to book more of them during year-end.

  • Exactly how I segment donors into Lane A (annual givers) and Lane B (top 30 major prospects) without burning out.

  • Wins from my students who’ve skyrocketed year-end revenue and landed surprise 5-figure gifts.


Major donors often self-cultivate and self-solicit. Your job is to create the right conditions so they raise their hands. This episode shows you how to turn Giving Tuesday traffic into real conversations and transformational gifts.


This episode features just a portion of my free webinar. If you want the full session—plus more tools to grow your major gift program


Inside the Episode: Why You’ll Want to Listen:Want More Trainings Like This?


Important Links:

Webinar Registration: https://go.rheawong.com/majorgiftsplaybook-5083-1612 

How to Train ChatGPT:  ⁠https://go.rheawong.com/annual-fundraising-plan-tracker1-3127-4300⁠ 

My Big Ask Gifts Program: ⁠https://go.rheawong.com/big-ask-gifts-program⁠ 

My Book, Get That Money Honey: ⁠https://go.rheawong.com/get-that-money-honey⁠ 

My Newsletter: ⁠https://www.rheawong.com/⁠ 


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Nonprofit LowdownBy Rhea Wong

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