When business feels tight, the last thing you want to do is spend more on marketing—but that might be exactly what you need. In this episode, Spencer Powell breaks down why increasing your marketing investment when it feels most uncomfortable can unlock hidden profit in your remodeling or building business. He explains how understanding your company’s true capacity, break-even point, and gross margin can reveal major opportunities for growth and how pushing through the “messy middle” separates stagnant businesses from those that scale to $1M, $3M, and beyond.