In this episode, Kai and Spencer discuss the enduring effectiveness of email marketing for remodelers and builders. They explore the shift from design-heavy newsletters to plain text emails, emphasizing the importance of segmentation and personalization. The conversation highlights how AI can enhance email efficiency and the significance of post-sale engagement. They also delve into analyzing email performance to continuously improve strategies, ultimately advocating for a more streamlined and effective approach to email marketing in the remodeling industry.