Marek Unt is one of the most seasoned tech PR professionals in the Baltics who has worked for 4 of Estonia’s Unicorns. He served in senior PR & Communications roles at Wise and Bolt having tenured at Skype and Playtech prior to that as well. Currently, Marek is CMO of Grünfin, a sustainable investment platform.
In this episode, we discuss the role of PR for tech companies as well as the impact the founder has on building successful PR. We also talk about starting up PR at your company, building personal brands, measuring ROI on PR initiatives, and the specifics of fundraising-related PR.
The topics covered in this episode with Timestamps
[01:45] - INTRO AND THE ROLE OF PR FOR TECH COMPANIES
[06:20] - B2B VS B2C PR
[16:55] - ON FOUNDER PR INVOLVEMENT
[21:50] - ON STARTING PR FOR YOUR COMPANY
[25:45] - BUILDING PERSONAL BRANDS TO PROMOTE COMPANY
[32:35] - ON MEASURING ROI ON PR ACTIVITIES
[40:55] – PR FOR FUNDRAISING
To reach out to Marek use:
Linkedin: https://www.linkedin.com/in/marekunt/
Twitter: @mrknt
Find out more on https://www.pursuitofscrappiness.co/
Support for this episode comes from Nexpay > https://paynexpay.com/
===
See the video content exclusively on Linkedin > https://www.linkedin.com/company/pursuit-of-scrappiness/
Questions/suggestions? Join our Telegram group > https://t.me/pursuitofscrappiness
The full interview with Marek is available NOW on Apple Podcasts, Spotify, and Google Podcasts
Find out more on https://www.pursuitofscrappiness.co/
Support the show
View all episodes
By Uldis Teraudkalns & Janis Zeps
5
11 ratings
Marek Unt is one of the most seasoned tech PR professionals in the Baltics who has worked for 4 of Estonia’s Unicorns. He served in senior PR & Communications roles at Wise and Bolt having tenured at Skype and Playtech prior to that as well. Currently, Marek is CMO of Grünfin, a sustainable investment platform.
In this episode, we discuss the role of PR for tech companies as well as the impact the founder has on building successful PR. We also talk about starting up PR at your company, building personal brands, measuring ROI on PR initiatives, and the specifics of fundraising-related PR.
The topics covered in this episode with Timestamps
[01:45] - INTRO AND THE ROLE OF PR FOR TECH COMPANIES
[06:20] - B2B VS B2C PR
[16:55] - ON FOUNDER PR INVOLVEMENT
[21:50] - ON STARTING PR FOR YOUR COMPANY
[25:45] - BUILDING PERSONAL BRANDS TO PROMOTE COMPANY
[32:35] - ON MEASURING ROI ON PR ACTIVITIES
[40:55] – PR FOR FUNDRAISING
To reach out to Marek use:
Linkedin: https://www.linkedin.com/in/marekunt/
Twitter: @mrknt
Find out more on https://www.pursuitofscrappiness.co/
Support for this episode comes from Nexpay > https://paynexpay.com/
===
See the video content exclusively on Linkedin > https://www.linkedin.com/company/pursuit-of-scrappiness/
Questions/suggestions? Join our Telegram group > https://t.me/pursuitofscrappiness
The full interview with Marek is available NOW on Apple Podcasts, Spotify, and Google Podcasts
Find out more on https://www.pursuitofscrappiness.co/
Support the show
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