Most remodelers lose deals because they treat every lead the same. In this episode, Spencer Powell breaks down the two types of leads that really matter—researching and ready—and how to handle each one for maximum results. You’ll learn why quick follow-up can double your conversions, how to nurture long-term leads without being pushy, and how to build a system that turns curious researchers into ready-to-buy clients. If you want to close more projects and stop letting good leads slip away, this episode is for you.