Ever launch a workshop that no one attended or an e-learning module that nobody accessed? It's surprisingly common: and one reason is that we're not always great at marketing our L&D initiatives.

In this week's episode of The Mind Tools L&D Podcast, Ross Dick and Owen Ferguson seek to reverse this outcome with the help of Ashley Sinclair from MAAS Marketing – the world's only (we think) marketing agency focusing specifically on L&D.

We discuss:

· Why L&D teams need a marketing strategy

· What an effective marketing strategy looks like

· How to measure the ROI of a marketing strategy

For more from Ashley, visit maas-marketing.co.uk

Ashley's podcast is at maas-marketing.co.uk/podcast

The Mind Tools reports that were mentioned are available at: mindtools.com/business/research

Ashley also mentioned the LPI's 'Workplace Learning Report'

In 'What I Learned this Week', Ross D discussed the BBC's new series on Shakespeare.,

He also the Netflix series 'Big Vape: The Rise and Fall of Juul'.

For more from us, including access to our back catalogue of podcasts, visit mindtools.com/business. There, you'll also find details of our award-winning performance support toolkit, our off-the-shelf e-learning, and our custom work.

Connect with our speakers

If you'd like to share your thoughts on this episode, connect with our speakers:

· Ross Dickie

· Owen Ferguson

· Ashley Sinclair