Adnaan Jassat is the Gen Z founder of ThrillerME, the Middle East's largest online sneaker marketplace. He joins Zuby to discuss his entrepreneurial roots, growing up between Dubai and South Africa, and how those experiences shaped his worldview. They explore the trade-offs between freedom and safety, the changing value of higher education, and how embracing unconventional goals can lead to success. Adnaan also shares his insights on societal expectations, generational purpose, and why youthful energy is such an undervalued asset.

Timestamps:

(0:00) Introduction

(0:38) Adnaan Jassat: Entrepreneurial Journey

(1:54) Growing Up in Dubai vs. South Africa

(6:38) The Freedom and Safety Debate

(15:18) The Value of Higher Education

(32:44) The Pill to Swallow: Embracing Unconventional Goals

(33:57) Learning from Those Who've Done It

(35:34) The Concept of Agency

(38:40) Investment and Risk-Taking

(40:48) Societal Expectations and Personal Purpose

(55:04) The Relentless Pursuit of Excellence

(56:48) The Fallacy of Retirement

(1:00:07) Thinking Beyond Self: Generational Impact

(1:02:50) The Value of Youthful Energy

(1:03:31) Materialism vs. True Success

(1:04:11) The Process of Building Success

(1:04:51) Advice for the Discontented

(1:07:15) The Importance of Discipline

(1:08:37) Mindset and Success Stories

(1:10:45) Long-Term Thinking and Life Choices

(1:19:52) The Role of Happiness and Joy

(1:27:13) The Journey of Excellence

(1:28:58) Future Goals and Vision

(1:30:01) Outro

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