Don Hicks talks about Optilogic & what they do; answering the supply chain 'what-ifs'; & finding the perfect balance between cost, service, risk, and ESG goals.

[06.37] Don's entrepreneurial career history, and how it led him to found Optilogic.

[08.15] Optilogic's evolution from a generic #platform designed to empower developers, to a supply chain design solution; and why the principles of supply chain design need redefining.

[20.31] An overview of Optilogic – who they are, what they do, and how they help their customers.

[22.24] The ideal client for Optilogic.

[27.53] The stories behind brand names Llamasoft and Cosmic Frog; and why Don wants to bring the fun to supply chain.

[30.37] A closer look at Cosmic Frog's three core areas – #optimization, #simulation, and #risk.

[37.17] A deep dive into how Optilogic helps customers in a variety of different ways; and why we need to stop judging #investments based purely on financial return.

[40.27] How supply chain design and simulation can measure #sustainability to give businesses the information they need to start making impactful change; but why organizations need to reach a trade-off between cost, service, risk, and ESG goals.

[44.27] Don's predictions for future #technology trends.

[49.08] The future for Optilogic.