Today's podcast is part of a special two-week series, our second annual sponsored StartUp and Growth Series, where we aim to shine a light on the early stage and growth companies who are changing the way that leading procurement teams are driving outcomes that truly align with corporate objectives.

We will ask an entrepreneur from seven different companies questions about what gap in the market their solution addresses, how they differentiate their technology and what their tools look like in action. It's a great way for you to get to know those who are leading the way.

In today's episode, I speak with Adriano Garibotto, co-founder of Creactives