I hear this all the time: “Why won’t my board fundraise?” And I get it—it’s frustrating. But here’s the truth I’ve learned: it’s usually not because they don’t care. It’s because no one ever showed them a version of fundraising that feels human.

Most board members think fundraising means awkwardly asking friends for money. Of course they avoid it. When we shift the definition to something more relational—making introductions, building connections, saying “join me”—everything starts to soften.

We also have to talk about the money stuff. The beliefs we all carry about money? They don’t magically disappear just because someone joined a board. Creating space to unpack that can be a game changer.

A few things that really move the needle:

• Everyone gives something—it creates ownership
• Make fundraising visible and celebrate the effort
• Be specific: don’t ask for “help,” ask for responsibility
• Create real connection between board members

And I’ll be honest—changing board culture takes time. Some people will lean in, some won’t. But when it clicks? When your board actually wants to bring people in? There’s nothing more powerful.

If this is something you’re working through, you’re not alone—and there is a way forward.

Important Links:

Board Fundraising Training: https://go.rheawong.com/forboardmembers-929795

Webinar: https://bit.ly/4emZZCX

Stop Flying Blind: Fix Your Leaky Fundraising System: https://go.rheawong.com/donorjourneyauditwebinar-2026 

My Big Ask Gifts Program: ⁠https://go.rheawong.com/big-ask-gifts-program⁠ 

My Book, Get That Money Honey: ⁠https://go.rheawong.com/get-that-money-honey⁠ 

My Newsletter: ⁠https://www.rheawong.com/⁠ 

My Quiz: https://bit.ly/4vDEBjl