Selling the Couch

393: Is Your Course Idea Any Good? Here’s How To Tell


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How do you know if your idea for an online course is a good one? Today’s session kicks off a three-part series about online courses and how to build a sustainable online course as a therapist. The most common question I get is about ideas for online courses. If you’ve thought about launching an online course but have some hesitancy, this episode will be helpful for you. I remember going through the dilemma of choosing course ideas and wondering which ones are good. It was overwhelming, but I found a way to determine if a course idea is good, and I’m sharing what I’ve learned. 

You’ll Learn:

  • The best course ideas aren’t invented but are discovered in the questions your people are already asking.
  • Three anchors for validating a good course idea:
  • Your audience is already dropping clues.
  • Pay attention to how you are seen as an expert.
  • If someone asks you the same question three times or more, that’s a signal.
  • Validate before you build.
  • Don’t spend time creating slides without validating your idea.
  • Put together a poll or Google form to get feedback. (Fathom.video is a helpful resource!)
  • Don’t chase what’s trending; choose what’s enduring.
  • Ask, “Will this course idea still be relevant 10-15 years from now?”
  • Use AI tools to gather information.
  • If you’re looking for a great free resource about your online course, check out our Course Creator Starter Kit.

Resources:

Interested in becoming part of our affiliate program? Learn more!

Want to launch your online course?

Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.

If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.

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Selling the CouchBy Melvin Varghese, PhD

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