Selling the Couch

395: Building a Private Practice Around The “Nice Guy Syndrome” Niche


Listen Later

Today’s session focuses on therapy work with men who struggle with “nice guy syndrome.” If you aren’t familiar with the term or wonder how that niche works in a private practice, join us to learn more!

Our Featured Guest

Jonathan Rudiger, PsyD

Jonathan Rudiger is a licensed psychologist who lives and works in the Nashville, TN, area. He was one of my clinical supervisors when I was at Vanderbilt, and he’s become a dear friend and mentor who helped shape me into who I am today. Besides his time at Vanderbilt, he has spent a number of years working at the VA and in various capacities in private practice. One of his areas of focus is with clients with “nice guy syndrome,” and he’s sharing about his work in this conversation. We will take a look at this unusual niche through a clinical lens and a business perspective. We wrap up with common mistakes therapists make when working with men who present as “nice guys” but are actually in a lot of pain. 

LinkedIn (Website coming soon!)

You’ll Learn:

  • Jonathan’s path to finding a niche and designing a private practice around it
  • Characteristics of the “nice guy syndrome” and typical patterns in relationships
  • Issues inherent in “nice guy syndrome” include low self-esteem, shame, fear of rejection, and a fundamental dishonesty with themselves.
  • Niching down defines the best space for your work and the place with the least chance of burnout.
  • Going from a clinical explanation to real-world language in marketing (Storytelling is key!)
  • Framing psychotherapy with storytelling empowers people to tell their stories.
  • Common mistakes therapists make when working with “nice guy syndrome” clients:
  • They assume that the nice demeanor means things are okay.
  • Neglecting the role of shame

Resources:

Interested in becoming part of our affiliate program? Learn more!

Want to launch your online course?

Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.

If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.


Mentioned in this episode:

Try Quiet Builder!

📬 The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives.

The Quiet Builder

...more
View all episodesView all episodes
Download on the App Store

Selling the CouchBy Melvin Varghese, PhD

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

330 ratings


More shows like Selling the Couch

View all
The Moth by The Moth

The Moth

27,090 Listeners

The Tim Ferriss Show by Tim Ferriss: Bestselling Author, Human Guinea Pig

The Tim Ferriss Show

16,065 Listeners

Hidden Brain by Hidden Brain, Shankar Vedantam

Hidden Brain

43,358 Listeners

Therapy Chat by Laura Reagan, LCSW-C

Therapy Chat

675 Listeners

10% Happier with Dan Harris by 10% Happier

10% Happier with Dan Harris

12,634 Listeners

Being Well with Forrest Hanson and Dr. Rick Hanson by Rick Hanson, Ph.D., Forrest Hanson

Being Well with Forrest Hanson and Dr. Rick Hanson

2,463 Listeners

Where Should We Begin? with Esther Perel by Esther Perel Global Media

Where Should We Begin? with Esther Perel

14,903 Listeners

The Modern Therapist's Survival Guide with Curt Widhalm and Katie Vernoy by Curt Widhalm, LMFT and Katie Vernoy, LMFT

The Modern Therapist's Survival Guide with Curt Widhalm and Katie Vernoy

240 Listeners

Suze Orman's Women & Money (And Everyone Smart Enough To Listen) by Suze Orman Media

Suze Orman's Women & Money (And Everyone Smart Enough To Listen)

366 Listeners

Notice That by Jen Savage, Melissa Benintendi, and Bridger Falkenstien

Notice That

312 Listeners

A Little Bit Culty by Sarah Edmondson & Anthony “Nippy” Ames

A Little Bit Culty

2,824 Listeners

Good Inside with Dr. Becky by Dr. Becky Kennedy

Good Inside with Dr. Becky

4,435 Listeners

We Can Do Hard Things by Glennon Doyle and Audacy

We Can Do Hard Things

41,397 Listeners

Financial Feminist by Her First $100K | YAP Media

Financial Feminist

6,295 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

19,359 Listeners