In this Episode of Spill the (Green) Tea, Katie and Malin speak about how to communicate sustainability clearly, credibly, and without getting called out sharing their two different (but surprisingly aligned) 3Cs frameworks for navigating climate communications. Together, they unpack what it really takes to build trust, avoid greenwashing, and bring audiences with you on the journey, not just at the finish line.

In this episode, we cover:

This episode is a practical deep dive into what responsible sustainability communication actually looks like and how it’s rooted in clarity, action, and honesty.

Resources mentioned:

You can access the full episode transcript here

More from Katie

• Green, Not Greenwashed: Get the clarity and confidence you need to talk about your eco-efforts without the fear of greenwashing.
• Follow Katie on Instagram @katietreggiden.1

More from Malin

• Greenwashing 101: Green or Greenwashed? Essential insights for sales and marketing professionals to make sense of sustainability and avoid falling into greenwashing's trap.
• Follow Malin on LinkedIn @malin-cunningham

PS Looking for Brackish? That has a new home at https://brackishbykatietreggiden.substack.com/t/podcast