Digital design agencies now offer iterative, user-centered design processes to help their clients create quality customer-obsessed work on tight deadlines. But too many potential clients are stuck in the past, wasting time on slick presentations and myriad rounds of approvals instead of solving customer problems. In this episode, we speak with principal analyst Allegra Burnette about how customer experience professionals can rethink their role as client in order to get the best work from a new generation of digital design and development partners. For more on Allegra’s research, check out her report on How To Be A Great Client on forrester.com.