In this week’s episode of the Artist Academy podcast, we’re diving into budget vs. luxury pricing language—and how the words you choose can either draw in high-value clients or unintentionally invite bargain-hunters.

If you want to repel low-paying clients, avoid words like cheap, affordable, budget, quick fix. Replace them with words like investment, statement, signature, premium, transformative.

What you don’t want to use if aiming for high-paying customers:

Quick and inexpensive way to add color.

Murals are cheaper than professionally installed wallpaper!

I can beat other artists’ prices.

Murals starting as low as $300.

I’ll make it work for you no matter what your budget is.

We can keep it simple and affordable.

Wording that positions you as a premium creative professional:

Custom artwork designed to transform your space.

Luxury murals that elevate environments and leave lasting impressions.

One-of-a-kind, hand-painted murals tailored exclusively to your brand.

A permanent investment in your space’s identity and value.

High-impact statement pieces that capture attention and admiration.

Museum-quality finishes with durability that lasts for decades.

Each design is created in collaboration with you, ensuring a truly bespoke result.

Transform your blank walls into landmark destinations.

I create immersive, large-scale art experiences that inspire and impress.

This isn’t just paint on a wall — it’s an asset that adds cultural and financial value to your property.

Instead of “cheap” → say “accessible entry point” (if you must talk about lower price).
Instead of “affordable” → say “scalable depending on vision.”
Instead of “decorate” → say “transform” or “elevate.”
Instead of “price” → say “investment.”