In this week’s episode of the Artist Academy Podcast, we’re tackling that all-too-relatable question: “What the heck do I post today?”
I recently sat in on a Chamber of Commerce presentation about social media, and it got my wheels turning about what our customers really want to see from us. So, I pulled together a list of post ideas designed to boost your visibility, connect with your audience, and maybe even spark a few new mural leads.
When people see you online frequently, they remember you, recommend you, and you inspire ideas for their home or business.
Content Ideas
Repost a mural video with a testimonial at the bottomCommon mistakes people make when commissioning a muralBehind the scenes: show the full processSketches vs. the final muralBefore and after photos“Tag a business who needs a little color added to their walls”
(Pro tip: have a friend tag the business you want to work with)Carousel of your best work — pin it at the top!Carousel of a specific theme (ex: all your American flag murals )“5 days of work wrapped up into 15 seconds” — show the time-lapse!A walkthrough describing your mural and the meaning behind it“3 things to know before hiring a muralist”“How much does a mural cost?”“How murals can boost foot traffic” — especially for businesses“Would you paint this inside your house or business?”Fun fact: “This was my biggest project of 2025!”“Why did you start painting?”Throwback to your first mural everA “day in the life” post or reel“Top 5 most time-consuming projects of 2025”What Doesn’t Work Anymore:
Canva graphics as postsBlack space at the top/bottom of the videoToo much fancy editingTwitter (X), TikTok, Threads — pretty dead in my area for leadsTune in to hear how a simple list of creative prompts can reignite your posting strategy and remind you that consistency, authenticity, and a touch of creativity are all it takes to stay top of mind—and booked out.