All those reasons why customer obsession is too hard don’t matter. Customer experience wins business. VP, Principal Analyst Shar VanBoskirk explains how customer obsession is not just a goal, but a continuous practice that can lead to significant improvements in customer experience and business efficiency. She shares real world examples, challenges in measuring customer obsession, and future directions for the research. We discuss: 

How customer obsession aligns with business strategy and operations 

How mindsets need to shift for continuous practice 

How to assess a firm’s customer obsession 

Where to find insight to improve customer obsession practices 

To learn more, join Shar for her keynote and much more interactive content at CX Summit North America.