In this conversation, Tom Jenkins discusses the evolution of data collection in the fire service, emphasizing the importance of the National Emergency Response Information System (NERIS) system. He highlights the challenges of standardizing data across various departments and the need for a cultural shift within the fire service to embrace data-driven decision-making. Tom shares insights on how the NERIS system aims to streamline data collection, making it easier for firefighters to contribute valuable information that can enhance community safety and operational efficiency. He also stresses the importance of collaboration and engagement at all levels of the fire service to ensure the success of this initiative.