There is a lot of talk about how important customer experience is in today’s competitive landscape, but getting leaders, employees, and stakeholders all aligned to make it happen is still not a simple task.

Today we’re going to talk about what it takes to create great customer experience. To help me discuss this topic, I’d like to welcome Jon Picoult, Founder of Watermark Consulting and Author of the book Impressed to Obsessed.

RESOURCES

Jon Picoult’s website: www.jonpicoult.com

From Impressed To Obsessed book website: www.impressed2obsessed.com

Watermark Consulting Customer Experience ROI Study: www.watermarkconsult.net/cx-roi

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

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