Selling the Couch

409: How to Use AI for Content Creation—Without Losing Your Voice


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AI can be an incredible tool to save time, boost creativity, and streamline your content, but how do you use it without losing your authentic voice?

In this episode, I’m joined by Dan Cumberland, founder of Dan Cumberland Labs, to explore how therapists, coaches, and small business owners can use AI tools like ChatGPT or Claude without sounding robotic or generic.

We cover:

* Common therapist concerns about using AI

* How to treat AI as a collaborator (not a replacement)

* The POWER Framework: How to get better AI output

* Building a brand voice guide

* How AI frees up time for life, family, and creative work

* Using AI to repurpose podcast & YouTube content

* Dan’s tips for delegating content without losing your voice

This episode is packed with practical tips if you're looking to scale your message, free up your schedule, and still sound like you.

Resources:

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Selling the CouchBy Melvin Varghese, PhD

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