Toy creators today are in an ongoing battle for kids’ attention. So, I thought, what better way to find inspiration for new toy ideas than to connect with children’s entertainers? And it just so happens that a friend of mine Regina Martinez is also known as Silly Sparkles the clown. As Silly Sparkles the clown, Regina utilizes interactive balloon play, comedy, and magic to entertain and engage with kids. Regina comes on the show today and shares with us the latest trends she’s noticing with kids since COVID-19, from the kinds of characters they like to a surprising change in their attention span.

If you’re curious about what keeps kids’ attention these days, then this episode is for you! This conversation with Silly Sparkles is bound to inspire some fresh toy ideas. If you learn anything from Regina, I hope that it’s to let kids’ lead your design process a bit more. They’ll tell you what they want to play with, all you have to do is listen.


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