In this episode, Xavier Bonilla has a dialogue with Emily Falk about the neuroscience of choice and change. They discuss studying values, strengths and limits of fMRIs, value system in the brain, reward system, making choices, the self, making future choices, values with others, and many more topics.

Emily Falk is professor of Communication, Psychology, Marketing, and OID (Operations, Information, and Decisions) at the University of Pennsylvania. She is also the director of the Communication Neuroscience Lab, the vice dean of the Annenberg School for Communication, and the director of the Climate Communication Division of the Annenberg Public Policy Center. She has a bachelors in Neuroscience from Brown University and PhD in Psychology from the University of California, Los Angeles. Her research uses tools from psychology, neuroscience, and communication to examine what makes messages persuasive, why and how ideas spread, and what helps people get on the same page when communicating. Her research has been recognized by numerous awards, including early career awards from the International Communication Association, the Society for Personality and Social Psychology Attitudes Division, a Fulbright grant, Social and Affective Neuroscience Society, a DARPA Young Faculty Award, and the NIH Director’s New Innovator Award. She was named a Rising Star by the Association for Psychological Science. She is the author of the latest book, What We Value: The Neuroscience of Choice and Change.

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