Here's the truth: no one's hiring you just for the thing you do. They're hiring you for how you make them feel—from the first DM to the final delivery.

In today's episode, I'm unpacking what it really means to sell an experience, not just a service. I'll share a story from a recent wedding in Highlands, North Carolina that reminded me how powerful client experience truly is—and how it can make couples fall in love with your work before they ever see it.

If you're a wedding filmmaker, photographer, planner, or vendor of any kind, this episode will challenge you to rethink the way you position your business—from your first impression to five years after the wedding.

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🎧 Big announcement coming next week—don't miss it.