In our Learning Business Maturity Model, marketing is one of the five fundamental domains learning businesses need to work on and in to mature and be successful.

The Inquiring Mind by Cyril Houle was written in 1961, but it’s a foundational text that can still provide learning businesses with a better understanding of the motivations of the learners they aim to serve.

Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode419.