We’re joined by Russell Kent Nichols to dive into his brand new CRM platform built specifically for wedding suppliers: Wedola.

Russell shares the story behind Wedola, why he felt the wedding industry needed its own dedicated CRM, and how simplifying systems can dramatically improve both your workflow and your client experience.

We break down:

• What a CRM actually is (and why you might need one)
• How Wedola is designed by a wedding supplier, for wedding suppliers
• The power of automation without losing the personal touch
• Creating a seamless, branded client experience from enquiry to delivery
• Features like client portals, automated emails, invoices, and analytics
• How better systems can increase your average booking value
• Why simplicity beats overcomplicated tools
• The balance between AI and human connection in the wedding industry

Russell also shares insights into building a product alongside running a wedding business, the realities of “passive income,” and how community feedback is shaping Wedola’s future.

If you’re still managing enquiries, invoices, and client communication manually, this episode will open your eyes to what’s possible.

👉 Start your free trial: https://wedola.co

Each episode we will be chatting to different wedding entrepreneurs across every aspect of the industry, so stay tuned for more, & if there's any suppliers you'd love us to interview, please let us know!

And remember... Think Wedding Business.

Adam & Howard 👊

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