In this episode of the Shifting Focus podcast, John Bunn discusses the recent engagement of Taylor Swift and Travis Kelsey and the unrealistic expectations some wedding vendors have about booking high-profile clients. He emphasizes the importance of building a strong network, avoiding desperation marketing, and focusing on serving actual clients rather than chasing celebrity attention.

John shares insights on the value of exposure, the ethics of working for free, and the need for wedding vendors to elevate their brands to attract high-end clients.

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