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#424 From Beardo To Just Herbs: Marico’s Acquisition Spree with Saugata Gupta
Marico has been around for 25 years and is known for its popular brands like Parachute and Saffola. But the Indian market is changing rapidly, with new consumer trends emerging all the time. So how is Marico keeping up?
On The Core Report: Weekend Edition, Govindraj Ethiraj is joined by Saugata Gupta, MD & CEO at Marico Limited. He discusses how the company strategically expanded into new categories (shampoos, baby care and even ethnic hair care in South Africa). How they took their popular brand ‘Saffola’ known for heart-healthy cooking oil and expanded it into a whole range of “better for you” products including oats snacks, and plant-based protein options.
Twin-Engine Approach: The first engine is their traditional business focused on efficiency and mass marketing – think of it like a giant, reliable mothership. The second engine is all about rapid innovation
Acquisition: They acquired ‘digital first’ brands, like Beardo for men's grooming and Just Herbs for Ayurvedic skincare, providing logistics and tech support to emerging companies.
Marico is all about staying connected to consumer aspirations and its leaders scan market trends for the legacy brand to stay relevant.
Listeners! We await your feedback....
The Core and The Core Report is ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements.
For more of our coverage check out thecore.in
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By The Core
5
33 ratings
Marico has been around for 25 years and is known for its popular brands like Parachute and Saffola. But the Indian market is changing rapidly, with new consumer trends emerging all the time. So how is Marico keeping up?
On The Core Report: Weekend Edition, Govindraj Ethiraj is joined by Saugata Gupta, MD & CEO at Marico Limited. He discusses how the company strategically expanded into new categories (shampoos, baby care and even ethnic hair care in South Africa). How they took their popular brand ‘Saffola’ known for heart-healthy cooking oil and expanded it into a whole range of “better for you” products including oats snacks, and plant-based protein options.
Twin-Engine Approach: The first engine is their traditional business focused on efficiency and mass marketing – think of it like a giant, reliable mothership. The second engine is all about rapid innovation
Acquisition: They acquired ‘digital first’ brands, like Beardo for men's grooming and Just Herbs for Ayurvedic skincare, providing logistics and tech support to emerging companies.
Marico is all about staying connected to consumer aspirations and its leaders scan market trends for the legacy brand to stay relevant.
Listeners! We await your feedback....
The Core and The Core Report is ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements.
For more of our coverage check out thecore.in
Join and Interact anonymously on our whatsapp channel
Subscribe to our Newsletter
Follow us on:
Twitter | Instagram | Facebook | Linkedin | Youtube
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